BDC of Red Cross Society of China – China
The partnership Health and Hope Fund between the Business Development Center (BDC) of the Red Cross Society of China and UCB was established in 2013.
The specialized training of village doctors of ethnic minorities was delocalized to the capitals of the resource-limited provinces. With strong support of provincial government, health authorities, local Red Cross and academic institutions, a total of 1 079 village doctors received theoretical and bedside training in eleven training programs in eight provinces. The impact of these training programs has been significant, with over 500 000 villagers benefitting from the improved knowledge and competencies (direct benefit), with about 20 000 village doctors receiving knowledge through a shared township hospital learning platform (indirect benefit). Considering these efforts, the Health and Hope Fund has supported the ongoing government’s initiative to build a robust primary health system aimed at offering quality care at community level.
The health burden of a rapidly aging population is important world-wide, and the situation in China is no exception. China has already the largest elderly population worldwide and this aging population poses important challenges to sustainable health, economic and social development. With the objective of reducing the training gap of nurses in elderly care homes, 759 nursing staff of elderly care homes of over 300 counties attended a 12-day training program in Chengde and Kunming, and 741 nursing home principals attended a 5-day training program in Beijing.
Meaningful work cannot be done without good partners in-country to provide continuity to the work, but those partners also need to feel confident in our commitment to them.
The impact of the intense training course is measured by the number of elderly people under care at the elderly care homes. It is estimated that over 200 000 elderly benefitted from the attendance of staff in the training program, and also the knowledge sharing platform among nursing staff in the elderly care homes created a knowledge snowball effect.
During 2017, the Orchestrate leadership program engaged the visit of six future UCB leaders to China to understand the intersection between the needs of medically challenged communities, underprivileged people living with epilepsy and their families, the sustainability of UCB’s CSR engagement, and an ethical and responsible business conduct.
In addition, on the China Epilepsy Day, Phoenix Metropolis Media, as part of their CSR contribution, broadcasted an epilepsy video on their outdoor screens in five leading cities in China reaching over 23 000 000 people. The video featured several children of the GuangXi province, and Ms Li Ting (Olympic gold medalists) and Ms Li Rao as ambassadors of love for children living with epilepsy. Phoenix MultiMedia provided the airtime free of charge as part of their CSR program.