2020 also saw us launch a new employer value proposition (EVP) aimed at attracting the talent we need to continue delivering our ambitions for patients, communities and the planet as a whole. The “Make Your Mark for Patients” campaign shines a spotlight on how a career at UCB offers employees the possibility to go beyond in innovating for patients and co-creating the solutions of tomorrow, while remaining human-focused and committed to creating a culture of care both in and outside of the company. These principles have also guided our overall approach to talent acquisition and retention through 2020.
Based on the new EVP, a candidate branding campaign emphasizing UCB’s commitments to science and caring was created around two messages to potential candidates: “Our Hearts Change Lives” and “Our Minds Change Lives”. These launched in early 2021, with a full rebranding of the UCB Careers site.
In 2020, the recruitment teams made 1 436 hires, bringing our total number of employees to 8 371. Due to the challenges created by COVID-19, the majority of these hires were completed virtually, without meeting people face to face. All usual procedures, from interviews to onboarding, training and initial colleague interactions, were completed remotely – marking a dramatic departure from our usual approach. Virtual recruitment showed its efficacy through the process, however, with the time to hire shorter in 2020 than previous years and virtual onboarding and orientation sessions allowing for new colleagues to have a positive first start at UCB and feel welcomed into their new teams, despite the current circumstances.